I chose family
I left my work as a physician and moved home to care for my father.
About Doug Kalunian
Hi, I'm Doug. I help therapists and counselors age 50 and up build passion-based side businesses.
I'm a retired geriatric and adult psychiatrist who built an online business from scratch in my 60s. Today, I teach that process using AI. No prior AI experience required.
I know what it feels like to start over.
In 2017, I left medicine in Seattle and returned to Los Angeles to care for my 94-year-old father. It was the right decision, but it also meant leaving my income behind and figuring out what came next.
After one business attempt was derailed by the pandemic, I began learning how online businesses work. When AI became publicly available in late 2022, I went all in. It gave me a practical way to research, organize, create, and move ideas forward.
This isn't about turning therapy into a product. It's about giving the nonclinical passion you've quietly carried for years room to grow.
How I Got Here
A personal transition became a practical path I could share.
I discovered AI
I became an early adopter and learned how to use AI for business creation and marketing.
I help others begin
I guide therapists and counselors 50+ as they explore passions outside their clinical role.
You do not need to walk away from your practice, become a tech expert, or build another full-time job. You need an idea that matters to you, clear boundaries, and a lighter way to begin.
How I Can Help
Start where you are.
Whether you're curious, already exploring an idea, or ready to create your first product, there's a practical next step. Start with what you enjoy. I've been where you are, and I'll share what I've learned.
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Free Community
Resources, prompts, guidance, and direct access to ask questions as you explore.
Beyond the Couch Workshop Coming Soon
A beginner-friendly introduction to AI and passion-based side business ideas.
Passion Project Playbook
A practical guide to finding your idea, shaping it, and taking the first steps.
You stay in charge. AI lends a hand.
AI can give you a useful starting point for research, planning, and draft content. Your judgment, edits, and personal perspective are what make the work yours. Building a business still takes time and consistent action, and no specific outcome is guaranteed.
Curious about what your passion could become?
Join the free Mastering Your Wellbeing community and explore the possibilities with me and others who are figuring it out too.
Join the Free Community